In order to make yourself and your website know, I have always found that giving away free content is a great way. If you e.g. are writing articles or reviews make sure to submit them to other directories or webpages within the same field. This is a good way not only to promote yourself and your site but also to create links to your site and to have something to blog or tweet about. Again this is something that is bound to improve your domains with pagerank. Free content could also be pictures, recipes, movies or music you made, ideas for interior decoration, travel descriptions and basically anything related to your website and you. I think it is just all about being creative and finding new ways to attract people to read about or look at the things that interest you or what you might be selling or promoting on your website.